4. My Top 10 Marketing Tips for the Self-Employed

My Top 10 Marketing Tips for the Self-Employed. Without customers, you won’t have a business. So setting out a good marketing plan will get you in front of the right customers. Read these 10 tips that will set your marketing plan on fire.

marketing tips self employed

Marketing can be challenging, especially if it’s not your line of business. But not all marketing has to be complicated

Here are my 10 top marketing tips to make yourself stand out and be noticed:

1. Pick One or Two Marketing Strategies

Once you start coming up with marketing ideas you’ll find that you open a flood gate to lots of amazing strategies. When you go self-employed you need to focus on satisfying your customers to get the money rolling in.  So that can leave you with limited time for marketing.

Pick one or two market strategies that you’ll reasonably have time to do properly.

2. Leverage your network

Once you know you are going self-employed, start letting people know that you are looking for business.  Then once you have work, ask for referrals. It’s easy and free.

3. Use freelancer sites

Freelancer sites take a commission of your fee but they can be a really useful source of income, especially in the early days of self-employment.  Most, like Upwork and People Per Hour, are free to sign up for so you have nothing to lose by getting your name on there.

4. Use Paid Ads

Paid ads on Google and social media are a relatively cheap way of advertising.  They also allow you to target certain words and demographics, meaning when you do pay for an ad you’ll know its appearing in front of the right people.

5. Get Social

Social media is a great way to let your customers get to know you better, showcase your products/services and drive people back to your website.

However, with so many different platforms (Twitter, LinkedIn, Facebook etc) you need to concentrate on the ones that are most appropriate to you.

For example, a self-employed Hairdresser would probably want to set up an Instagram page. But a self-employed Bookkeeper may want to set up a facebook or twitter account, where they can share information.

6. Networking

Today’s digital world makes running a small business cheaper and easier than ever. You can have online meetings, make cheap phone calls around the worlds and present online with shared screens.

However, people buy from people. Networking is another important way to promote your services/products and create awareness.   

7. Define Your Target Market & Ideal Customer

Add clarity to your marketing strategies by writing down the exact target market and ideal customer you want to sell to.  It’ll help you decide which marketing strategies are best for you to invest your time and money in.

If you are a self-employed VA, attending local networking events for small businesses may be an ideal way to meet your target customers.

By better understanding who your customer is, it means you’ll know where to find them.

8. Give Away a Freebie

People love a freebie.  And it’s a great way to engage with your customers and get your service/product in front of them.

9. Traditional Marketing

Traditional marketing can make a difference. It includes things like brochures and flyer drops. It’s easy for people to ignore an email or close their web browser forgetting about you.  Traditional marketing can be much more engaging and you can design something really eyecatching.

10. Get a Website

An SEO optimised website will get you seen online.  It’s also a great place for you to send your customers to so they can find out more about you and your services.

A website doesn’t have to be expensive.  And website builders like Wix.com make it really easy for you to build your own website for free, using ready-made templates.

Anita Forrest
About Anita Forrest

Anita Forrest is a Chartered Accountant turned entrepreneur who helps the self-employed gain financial confidence when it comes to running the numbers side of their business and filing tax returns with guides, templates and resources on the Go Self-Employed website.