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about anita forrest

Are you tired of Googling everything about your business finances?

I’m Anita, the face behind Go Self Employed. And I’m on a mission to demystify the jargon-filled world of small-business finance.

I started this blog in 2018 to provide clear, straightforward and – most importantly – accurate information about managing your finances when you’re self-employed.

What started out as a few blog posts about tax and expenses has grown into the resource you see today, complete with how-to-guides, tips, cheat sheets and spreadsheets to help you manage your finances.

About Me

I’m a fully-qualified chartered accountant and spent six years working for an accountancy firm before leaving to set up my own business. As my own boss, I specialised in working with self-employed business owners, from the eclectic (musicians, clothing designers, animal trainers) to the more traditional (FSA regulated businesses, nursing homes and architects).

I set up Go Self Employed because I was getting more and more frustrated with all the poorly explained, out of date information on self-employed finances I got when I searched online. I bet as an entrepreneur starting out on your own business journey, you’ve noticed that too? 

So I created this blog to cut through the jargon, and provide simple, straight-forward information people could trust and rely on.

When I’m not working on the blog, you’ll find me at the gym, out for a walk or relaxing with a cheeky glass of champagne in hand. I live in London (where I grew up) with my ever-supportive husband, our dog Carlos, our genuinely crazy cat Eddie, and our latest addition, Princess Speedy the Roborovski hamster. She’s super cute!

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