Email Marketing Essentials for Small Businesses

Regardless of the industry your small business is focused on, email marketing is key for boosting your personal relationship with customers while helping to grow your brand to the next level. Plus, it involves a minimum investment! Although we’ve all received glitchy pop-ups in our spam folder, it’s important to get it right when using … Read more

Common Small Business Marketing Mistakes (And What to do About Them)

How exactly can small businesses compete against larger companies to ensure they stand out from the crowd? And, how do you implement solid marketing strategies without much capital? It’s hard enough for small business owners to keep track of all the different roles needed to run a successful business, let alone have to deal with … Read more

3 Money Mistakes That Will Sink Your Small Business

Whether you’re a small business owner or gearing up to start your business, knowing what mistakes will sink your small business is vital to stop it from going under. After all, no one spends time starting a business, only for it to fail in the first year! So, it’s essential you’re armed with the right … Read more

How to Recession Proof Your Small Business

Small business owners are forever being faced with new challenges that come with running a successful business. When things are going great and sales are flying off your order sheet, it’s easy to overlook any looming problems just around the corner. One of these is the dreaded word, ‘recession’! While it’s a normal cycle of … Read more

Checklist Questions to Ask Yourself Before Writing a Business Plan

It may sound a little odd, but you really should plan your business plan! It’s vital to spend time before getting down to the nitty gritty in order to clarify what exactly your business objectives are and how confident you feel in order to achieve them. I’ve compiled these checklist questions to ask yourself before writing … Read more

Why do I Need to Write a Business Plan?

Congratulations! You’ve found your perfect business idea and now you want to move on to the next stage – the business plan. However, you might be at the crossroads of wondering where to start and why you need to write one. In truth, understanding what a business plan is will be your first step to … Read more

What to Include in a Business Plan

So, you’ve developed the idea of your new venture; you know there’s a market out there for it, and now’s the time to start writing your business plan. The problem is, you don’t know where to begin! Before you start worrying about staring into a blank page, I’ve written this guide which covers everything you … Read more

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