As a more user driven platform, Pinterest gives users a more wholesome browsing experience. They learn new things and find inspiration without the pressure of garnering more ‘likes.’ But Pinterest can be just as good for your business.
The platform is at the forefront of innovating a more seamless shopping experience for searchers. For example, pinners can now virtually try on lipstick to see if it goes with their skin tone.
With more than 400 million Monthly Active Users, Pinterest remains a force to reckon with in the social media scape of today. So here is why you should be using Pinterest for business:
Because people come to Pinterest for inspiration, advertisers can learn a lot about their target market from the platform, particularly what drives them. What are the health concerns of 35-45 year olds? What are Millenials looking for in home décor? What are men up to in the kitchen lately? (The number of men on Pinterest has grown by 50% in successive years.) Pinterest has the answers to these questions and more.
More than any other platform, Pinterest gives you a glimpse of what people want. For example, more men than ever before are interested in makeup , fashion, and design.
AT the moment, Millenials and General Z are driving the growth of Pinterest.
2. High Value Traffic
While sites like Facebook have more users, Pinterest traffic is much more valuable. This is because Pinners are surfing with the intention of learning a new skill or finding something to buy. This means that you don’t need a huge following on Pinterest to drive traffic to your page and your website.
This is because Pinterest is more of a search engine that only shows people content that they are interested in based on their previous searches.
3. Quality over Currency
Unlike other platforms that display the most current content, Pinterest does not hide old Pins. This sets businesses free to focus on what their target audience might want to see, rather than having something fresh all the time. A three-year-old Pin remains fresh. This means that the time you spend creating Pins is not a waste, as it can generate traffic over a long time.
4. Pinterest Analytics
Perhaps one of the most potent secret weapons for Business Pages on Pinterest is Pinterest analytics which contains detailed information about your audience. This helps you to understand your audience better and improve your marketing strategies accordingly.
You can also study your highest converting Pins to learn what kind of content converts better.
5. Pinterest Builds your website SEO
Because Pinterest functions as a search engine, you can easily build website traffic and boost SEO with each Pin that links back to your website and gets Pinners to go back to your website. When people follow those links back to your website, Google sees that your website is valuable.
6. Return on Investment
Pinterest offers businesses a higher return on investment: whether that investment is time, money, or both. Pinterest users, or Pinners, are searching for ideas. So they are usually on course to making a decision by the time they land on your Pin. This is what gives Pinterest such a higher than normal Return on Investment.
The bottom line is that Pinners are more likely to engage with you by visiting your website or making a purchase.