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Setting and understanding your hourly rate can be empowering for you and your business. Every time you pitch for a job you’ll know what fee to quote. You’ll be able to make business decisions much more easily. Gives you the confidence to stand by your fees and walk away knowing it was the right choice for you. Most of all it ensure you get paid exactly what you need to LIVE.

So if you haven’t yet worked out your hourly rate, here are some reasons that may persuade you it’s something you need to do for yourself and your business:

Know the Value of Your Time

Time is one of your resources in your business and once you know the value of each hour you’ll soon realise that you can’t say yes to every favour or that phone call with a client who always takes half an hour of your day.

Once you know the value of your time you’ll think twice before you give it away or perhaps flip the advice you give away into a paid service.


Imagine having the confidence to say no, with the knowledge that it is the right decision for you and your business.  Well by setting an hourly rate that covers all your costs, salary and tax you’ll know instantly whether work being offered to you meet your salary and business goals.

Sales Target

As part of setting your hourly rate you will need to work out how much income you need to earn to cover your costs and tax, setting you a sales target for the year.

Checking Your Hourly Rate

If you’ve been self employed for a while, calculating your hourly rate is a great checker.

  • Are you charging enough to cover your time?
  • Are you charging a market rate?
  • Can you increase your rates and make more money doing the same work?

Spending Decisions

Your hourly rate should be set so that it covers your business running costs.  By creating a budget for your business costs you’ll set your spending plans out for the year.  That way when costs come along you can check they are:

  • In line with your expectations;
  • If they are not, reassess your budget or decline the cost.

Hourly rate calculator

Not sure where to start with calculating your hourly rate?  My Hourly Rate Calculator works it all out for you. Just enter your email address below and I’ll send it to you, along with a guide on how to use it and analyse your dashboard.